Build a better future by having financial advice tailored to your individual goals
About us
We are an independent firm of financial planners and advisers based in Norwich.
Founded in 2010, we have grown through word-of-mouth referrals from our many satisfied clients throughout Norfolk. We have built our success upon relationships, transparency and trust. Today we serve over 1000 families, pension funds, trusts and charities. We also work closely with advocates in the business society. We are very active in the community, supporting a wide range of charities and good causes around the county.
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What our clients say about us
Selecting a financial adviser can be a very daunting process, loaded with uncertainty. Over a decade ago, my husband and I made a decision to approach Loveday & Partners, to guide us in investing some capital when we retired. This has proved to have been a very sound decision. I can enjoy retirement, knowing that my funds are invested responsibly and reviewed regularly.
Mrs B, Norwich 
My adviser at Loveday & Partners was able to explain my retirement options clearly to me, unwinding the cryptic language within my pension projections in a concise manner. I now feel that I have a better grasp of my finances and would recommend his services to anyone thinking about their own retirement!
Mrs L, Norwich
I have been with Loveday & Partners for 10 years. Our relationship, between myself and my adviser, is excellent and my financial portfolio has performed outstandingly, which has enabled me to retire with a good income. The team is very professional and approachable.
Mr B, Norwich
I have complete confidence in both my adviser and Loveday & Partners with placing my investments in a managed and secure portfolio. Myself and my partner have been given all the help in a very professional approach by all members of staff. I would be happy to recommend the team of Loveday and Partners to anyone.
Mr S & Mrs P, Norwich
Since transferring my pension to Loveday & Partners two years ago I have found their approach to be nothing but professional. My adviser keeps me fully informed of progress at regular review meetings where we discuss any proposed changes. I can also keep abreast of daily fluctuations of fund values by checking the easily accessible web site. It’s encouraging to now see the fund values growing.
Mr F, Norwich
I had reason to contact Loveday & Partners for the first-time last year. My adviser is very professional, friendly and above all, gave me complete peace of mind. His advice is excellent and appropriate for my needs and his ongoing support continues to be of great help and reassurance to me.
Mrs J, Norwich
I trust my adviser to guide us through all matters financial. He has set up pension and personal savings accounts and monitors the performance, recommending changes as necessary which ensures these deliver better results that I could gain using my own wits. He is extremely diligent, helpful and approachable.
Mr T, Norwich
We felt we had to write to express our sincere thanks to Loveday & Partners, and especially our adviser, for bringing the transfer of all our funds to a successful outcome. She has given us endless support throughout, and we would never have received this level of service and commitment anywhere else – for that we are extremely grateful to you all. Her professionalism and commitment to clients, as well as the Loveday team, is second to none.
Mr & Mrs H, Norwich
I retired in 2005 and, if I remember correctly, Loveday & Partners have been our financial adviser for 10 years. In pursuit of capital growth and income the advice has always been sensitive to our appetite for risk and our financial and personal ability to contemplate losses. The use of a third party expert company to evaluate investment options and to recommend suitable percentages of global stock markets and lower risk exposures, is a valuable service provided by Loveday & Partners.
Mr H
In 2011 I was 58, in a stressful job 100 miles from home and in poor health. From my early 20s I had planned on early retirement, but I was unsure if I was in a position to do so. A friend recommended that I should talk to Loveday & Partners so I arranged an appointment. In advance of our meeting I e-mailed details of my financial situation to my adviser. After two meetings I was convinced that my dream was achievable and I've never looked back since. I shall always be grateful to my adviser and the Loveday & Partners team for showing me the way to a comfortable retirement.
Mr C
Thank you for our very detailed report following our meeting last week.
I understand most of it!
It feels secure and I am very comfortable with what you have planned and are planning for the investments which come from my mother's inherited money.
Thank you for taking care of this for me. It is a great help for me that you explain things so simply and reassuringly!
Mrs E, Norwich
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Selecting a financial adviser can be a very daunting process, loaded with uncertainty. Over a decade ago, my husband and I made a decision to approach Loveday & Partners, to guide us in investing some capital when we retired. This has proved to have been a very sound decision. I can enjoy retirement, knowing that my funds are invested responsibly and reviewed regularly.
Mrs B, Norwich
My adviser at Loveday & Partners was able to explain my retirement options clearly to me, unwinding the cryptic language within my pension projections in a concise manner. I now feel that I have a better grasp of my finances and would recommend his services to anyone thinking about their own retirement!
Mrs L, Norwich
I have been with Loveday & Partners for 10 years. Our relationship, between myself and my adviser, is excellent and my financial portfolio has performed outstandingly, which has enabled me to retire with a good income. The team is very professional and approachable.
Mr B, Norwich
I have complete confidence in both my adviser and Loveday & Partners with placing my investments in a managed and secure portfolio. Myself and my partner have been given all the help in a very professional approach by all members of staff. I would be happy to recommend the team of Loveday and Partners to anyone.
Mr S & Mrs P, Norwich
Since transferring my pension to Loveday & Partners two years ago I have found their approach to be nothing but professional. My adviser keeps me fully informed of progress at regular review meetings where we discuss any proposed changes. I can also keep abreast of daily fluctuations of fund values by checking the easily accessible web site. It’s encouraging to now see the fund values growing.
Mr F, Norwich
I had reason to contact Loveday & Partners for the first-time last year. My adviser is very professional, friendly and above all, gave me complete peace of mind. His advice is excellent and appropriate for my needs and his ongoing support continues to be of great help and reassurance to me.
Mrs J, Norwich
I trust my adviser to guide us through all matters financial. He has set up pension and personal savings accounts and monitors the performance, recommending changes as necessary which ensures these deliver better results that I could gain using my own wits. He is extremely diligent, helpful and approachable.
Mr T, Norwich
We felt we had to write to express our sincere thanks to Loveday & Partners, and especially our adviser, for bringing the transfer of all our funds to a successful outcome. She has given us endless support throughout, and we would never have received this level of service and commitment anywhere else – for that we are extremely grateful to you all. Her professionalism and commitment to clients, as well as the Loveday team, is second to none.
Mr & Mrs H, Norwich
I retired in 2005 and, if I remember correctly, Loveday & Partners have been our financial adviser for 10 years. In pursuit of capital growth and income the advice has always been sensitive to our appetite for risk and our financial and personal ability to contemplate losses. The use of a third party expert company to evaluate investment options and to recommend suitable percentages of global stock markets and lower risk exposures, is a valuable service provided by Loveday & Partners.
Mr H
In 2011 I was 58, in a stressful job 100 miles from home and in poor health. From my early 20s I had planned on early retirement, but I was unsure if I was in a position to do so. A friend recommended that I should talk to Loveday & Partners so I arranged an appointment. In advance of our meeting I e-mailed details of my financial situation to my adviser. After two meetings I was convinced that my dream was achievable and I've never looked back since. I shall always be grateful to my adviser and the Loveday & Partners team for showing me the way to a comfortable retirement.
Mr C
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Case Study
Mrs P's finance journey with L&P
Divorce is an emotional time, with life changing decisions to be made. Amongst these are how the family assets are to be divided. Often significant amounts are discussed but with little understanding of what they represent in terms of immediate and future financial security for either party.
Working alongside her divorce lawyer I supported Mrs P through her financial settlement negotiations, understanding the nature of the assets in question and translating how these would support both current and future financial needs. Funds to buy a house but also to provide a pension asset in the future, for example. Financial assets differ in nature and valuing can be complex. Ensuring that Mrs P knew exactly how her settlement would impact her financial security was key and I was able to support and advise her as we built a financial plan for her future. Having had little involvement in her family finances Mrs P is now comfortable that she understands how her finances will support her in the future and is able to move forward with her life.
Latest news
We are hugely appreciative of your trust, support and friendship. Thank you!
We wish you and your loved ones a very happy Christmas and we look forward to seeing you in 2025!
Here is an interview director Mark Loveday held with Ian Wood, lead investment manager with Titan Private Wealth. The intention is to introduce Titan Private Wealth to clients of our firm, to explain their history, culture and investment strategy.
Summer Prom Concert at Bracon Hall in aid of Rose Berney Memorial Fund, and YANA.
Jilly and Helen reach a whopping £3950 in their efforts to raise vital funds for the Priscilla Bacon Hospice Charity!
